Despite New Product Introductions, Worldwide Market for Handheld Devices Continues to Decline, According to IDC

Nov 5 2005

FRAMINGHAM, Mass The worldwide market for handheld devices experienced its seventh consecutive quarter of year-over-year decline in the third quarter of 2005. According to IDC's Worldwide Handheld QView, device shipments decreased 16.9% year over year and fell 8.8% sequentially in 3Q05 to 1.6 million units.

Even as the overall market continues to trend downwards, device manufacturers are steadily pushing forward with new product introductions, software upgrades, and solution deployment, particularly GPS. Given these improvements and the upcoming holiday season, shipments are expected to increase sequentially but decline year over year in the fourth quarter. At the same time, the growth of converged mobile devices, which combine voice and data capabilities in a single form factor, is placing heightened pressure on the handheld market. Those vendors who offer both devices are starting to see shipments of converged mobile devices equal or surpass shipments of handheld devices.

"The combination of tremendous competition from converged mobile devices with waning consumer demand for handhelds is forcing manufacturers to search for new or improved solutions that leverage existing hardware and software capabilities," said Ramon Llamas, research analyst in IDC's Mobile Markets program. "Offering solutions beyond PIM, such as GPS, and reaching out towards first-time users are important steps, but will not necessarily bring about a return to growth. Finding and expanding more solutions to modern mobile consumers and enterprises have become imperatives for the handheld market to drive growth."

Vendor Highlights

Palm. Leading the market is Palm, which experienced a 10.8% decline in shipments sequentially and a 22.7% decline year over year. For the first time, Palm's shipments of converged mobile devices outpaced the company's handheld devices. At the same time, the company augmented its portfolio with two new devices: the Palm Z22, aimed at the first-time user, and thePalm TX, targeted at advanced users on a budget.

HP. Thanks to new product introductions in Europe and Asia/Pacific, HP grew 4.4% sequentially but decreased 35.4% year over year, maintaining its number 2 position. With devices aimed at enterprise and consumer users along a broad range of price points and its growing lineup of converged mobile devices, HP moves closer to balancing its portfolio across both markets.

Acer. Marking its third consecutive quarter in the Top 5 is Acer, which saw 5.3% sequential growth but an astounding 421.0% year-over-year growth. A year ago, the company was a smaller player in the worldwide market, but has since benefited from the departure of other companies. Acer has yet to create a global footprint as most of its shipments remain only in Europe and Asia/Pacific, but at the same time still enjoys the popularity of its consumer-targeted n35 device.

Dell. Holding steady in the number 4 position, Dell experienced a 9.6% sequential decline and a year-over-year decline of 13.9% in the third quarter. With the X3, X3i, and X5 all but gone from its lineup and the X50 and X30 reaching the end of their product lifecycles, Dell updated its portfolio with the introduction of the X51v. In addition, Dell's direct-sales model and ability to bundle its devices with other packages contributed to the company's continued success in the handheld market.

Mio. New to the Top 5 list this quarter is Mio, which experienced a sequential decline of 22.6%, but impressive 58.0% growth from one year ago. Like third place Acer, Mio was a smaller player a year ago with shipment levels that kept it well outside the Top 5. But thanks to the success of its GPS-enabled 168 and 336BT devices, along with other devices positioned for the consumer and enterprise segments, the company was able to slip past previous number 5 vendor Yakumo.

Source: IDC, October 26, 2005

Notes:

• Vendor shipments are branded shipments and exclude OEM sales for all vendors.

• Handheld devices are pocket-sized, either pen or keypad-centric, and are capable of synchronizing with desktop or laptop computers. Handheld devices are designed to access and manage data including office documents, multimedia, and games.

• Handheld devices do not include telephony but may include wireless capabilities that enable Internet access and text communication. These devices feature evolved operating systems or applications environments such as the Palm OS, Windows Mobile Pocket PC, Linux, or other proprietary platforms with the ability to download, run applications, and store user data beyond their required PIM capabilities.

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