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Mobile Device User Demographics


28 February 2003 According to AvantGo, the mobile device user is generally male, between the ages of 35 and 50. The study determined that 23% of these users work in the tech industry, 43% use both a laptop and a PC and 48% use their mobile device most often in the office.

AvantGo surveyed 1,450 mobile device users in the US this month and determined that 84% are male and 40% are between the ages of 35 and 50. Another 40% are between the ages of 18 and 34.

AvantGo surveyed users of its "My AvantGo" service by delivering questionnaires via respondents' mobile devices. It reports that 23% of mobile device users work in the technology field, while 11% are in the healthcare industry. Only 4% are in the entertainment business.

A vast majority (65%) of respondents say that they purchased their mobile device themselves, whereas just 11% say it was provided to them by their employer.

Other interesting points from the AvantGo survey include the findings that 43% of respondents say they use both a laptop and a personal computer (PC) and that 48% use their mobile device most in the office. As for their online shopping habits, AvantGo found that 60% of respondents buy books online, 56% buy PC software online and 49% buy CDs and/or music online.

Source: eMarketeer


 
 
 
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