Enterprise Workforce Says Push-to-Talk Is Leading
Mobile Application For Improving Productivity
Corporate Decision-Makers Have Been Slow to Plan and Set Budgets
for Implementation of Service
SAN FRANCISCO – June, 2003 – Business users view Push-To-Talk
voice calling (PTT) as one of today’s mobile applications most
likely to improve productivity, with nearly one in four indicating
it will enhance on-the-job efficiency, according to a new study
by Telephia,
Inc.
Corporate decision-makers, however, have been slow to plan for
PTT, as few managers (seven percent of those sampled by Telephia)
are currently launching or preparing to implement the service
as part of their mobile solution in the next 18 months. More companies
in high-tech/telecom (16 percent) and transportation/utilities/construction
(11 percent) are considering PTT deployment than in the healthcare
(4 percent), financial/professional services (6 percent) or manufacturing
(8 percent) industries.
These are among the key findings from the Q2 2003 Telephia Enterprise
Insights report, an assessment of mobile services and devices
within the enterprise environment that captures the corporate
decision-making and buying process as well as end user preferences
and satisfaction with current efforts. The study was performed
by Telephia, the leading provider of marketing and service quality
intelligence in the mobile industry.
Besides PTT, other applications that exhibit a disparity between
end-user interest and management planning include instant messaging
(24 percent of surveyed end users think it will enhance productivity,
while only 11 percent of surveyed decision-makers are planning
to launch) and video conferencing/streaming (23 percent vs. 7
percent).
Mobile Applications Which Can Improve Productivity,
According to Corporate Decision-Makers and Business End Users
Mobile Enterprise Application or Initiative
|
Business End Users: Application Will Improve
Productivity
|
Decision-Makers: Considering Initiative For
Implementation
|
Push-to-talk voice calling |
24%
|
7%
|
Instant messaging |
24%
|
11%
|
Video conferencing/streaming |
23%
|
7%
|
E-mail with attachments |
23%
|
20%
|
Internet |
20%
|
17%
|
Personal information management |
16%
|
14%
|
Two-way text messaging (SMS) |
16%
|
11%
|
Voice over IP |
15%
|
11%
|
Corporate intranet/network access |
14%
|
14%
|
Multi-media messaging |
6%
|
3%
|
Those differences notwithstanding, decision-makers and end users
alike expressed interest in multiple applications, including corporate
e-mail with attachments, access to the mobile Internet, and personal
information management. Furthermore, decision-makers at corporations
with more than 5,000 employees are much more likely to be considering
corporate intranet access (24 percent of respondents) than small
businesses (10 percent) with fewer than 100 employees.
Decision-makers and end users agree that up-front investment,
ongoing cost, and network security are the top three challenges
to mobile deployment. Beyond these, end users are more concerned
about the risk of failure to deliver and the wait-and-see attitude
of their company, while decision-makers are apprehensive about
technology readiness, network dependability and coverage, and
product support.
“Whether it’s push-to-talk calling, corporate intranet access,
or e-mail, it’s critical that IT decision-makers invest in mobile
solutions that maximize productivity and reflect the unique needs
of their workforce,” said Mick Mullagh, president and chief executive
officer of Telephia.
The Telephia Enterprise Insights report is produced bi-annually
and based on an online survey of 1,000 decision-makers and 1,500
end users at large, mid-sized and small businesses. Key industry
verticals include high tech/telecom, healthcare/ pharmaceutical,
financial service/professional service, real estate, transportation/
utilities, construction, and manufacturing.
About Telephia
Telephia is the global leader in performance information
for the mobile and wireless industry. Based in San Francisco,
Telephia is a privately held company with leading investors that
include AEA Investors, Centennial Ventures, Oak Hill Venture Partners,
The Megunticook Fund and Cedar Grove Investments, LLC.