Mountain View, CA, January, 2003 - The Wi-Fi Alliance has announced
the first phase of a global program to promote the availability
of public access services around the world. The primary goals
of the program are to create a globally recognized brand for public
access services, set a minimum quality standard and to improve
users ability to find Wi-Fi enabled locations. A new Web
site for the Wi-Fi ZONE program has been established to allow
qualified providers who submit their application by March 31,
2003, to sign up to the program at no cost through March 2004.
The second phase of the program will be rolled out in the first
quarter of 2003 and will be open to users. This phase will include
a Web site designed to locate Wi-Fi ZONEs around the world.
Locations that participate in the Wi-Fi ZONE program will be
allowed to display the following Wi-Fi ZONE logo, be included
in Wi-Fi Alliance promotional activities and be listed on the
Wi-Fi ZONE Web site at www.wi-fizone.org.
Wi-Fi continues to grow in popularity around the world.
As a result, we have received many requests to use the Wi-Fi logo
as an indicator of public service availability. To meet this demand,
the Wi-Fi Alliance developed the Wi-Fi ZONE logo and program,
said Dennis Eaton, Chairman of the Wi-Fi Alliance. Although
this market holds great potential, there are dozens of public
access service brands around the world making it difficult for
people to identify where Wi-Fi public service is available. Our
goal is to provide a reliable indicator that will allow customers
to identify service providers who are committed to a common standard
of quality. We also expect the Wi-Fi ZONE brand to be used in
conjunction with the local providers brand allowing
the local brand to become even better recognized. Looking down
the road, we plan to increase the requirements for Wi-Fi ZONE
program participation as the market matures, continued Eaton.
The Wi-Fi Alliance is launching this program at this time because
2003 is shaping up to be a year for significant growth of the
Wi-Fi public access market with the entrance of several large
organizations. Adding to the growth of the market is a rapid pace
of Wi-Fi product sales and the increasing percentage of laptop
computers that have Wi-Fi CERTIFIED products built-in.
About the Wi-Fi Alliance
The Wi-Fi Alliance (formerly WECA) is a nonprofit organization
formed in 1999 to certify interoperability of IEEE 802.11 products
and to promote them as the global, wireless LAN standard across
all market segments.
The Wi-Fi Alliance has instituted a test suite that
defines how member products are tested to certify that they are
interoperable with other Wi-Fi CERTIFIED products. These tests
are conducted at an independent laboratory.
Membership in the Wi-Fi Alliance is open to all companies that
support the 802.11 family of standards. The Wi-Fi Alliance now
comprises over 200 members from the worlds leading companies.
These companies offer over 500 Wi-Fi CERTIFIED products.