SCOTTSDALE, Ariz., June 16, 2003 - A recently completed study
by In-Stat/MDR
finds that wireless data adoption is growing in the business environment
-just not with the "hockey-stick" growth curve that
continually has been projected. The high-tech market research
firm's study, which was based on more than 1,500 surveys with
IT decision-makers in the United States representing seven vertical
markets, illustrates that implementation of wireless data in corporations
is, in fact, likely greater than many people might expect. However,
the extent and complexity of actual solutions within each organization
vary significantly.
"Many companies have simple "point" solutions
(one device, one service, one application) in place today,
while other deployments are far more intricate," says
Becky Diercks, a Director with In-Stat/MDR. "It is
heartening to see the majority of current wireless data
users plan expansion within the next few years, so growth
will come not just from new installations, but also organically-from
a greater number of subscribers within existing user companies."
For vendors and service providers to experience the most
success in this market today will require hard work as the
wireless data market has shifted back to focus on vertical
markets rather than horizontal applications such as e-mail,
and their needs are varied, diverse and often complex. Some
of the earliest adopter industries-transportation and utilities
as well as finance, insurance and real estate (FIRE)-have
put wireless data to broad use and have been able to realize
the benefits from using the technology. The health care
industry has a strong desire to do big things with the technology,
and yet its current implementation is rather limited today.
Solutions must be tailored to meet each individual market's
requirements.
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"The healthcare industry
has a strong desire to do big things with the technology,
and yet its current implementation is rather limited
today." |
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The study also found that:
- While it might be easy to summarily discount industries such
as manufacturing in favor of the more aggressive adopters such
as transportation, In-Stat/MDR believes vendors must not make
this mistake. The sheer size of companies in vertical markets
such as manufacturing means that, although overall penetration
within the industry is lower compared to others, the actual number
of wireless WAN data subscribers is still actually higher than
other vertical market segments.
- Most current wireless data implementations rely on the cellular
network, and often on private company networks, with lesser use
of messaging and other technologies. The study also showed high
implementation of wireless LANs in these companies, and it seems
likely that these companies also will be excellent prospects for
public wireless LAN services in the future.
- While the research shows high usage of cellular phones as
the wireless access devices of choice today, end user companies
are focusing more attention on notebooks and PDAs with wireless
modems in the future.